Build a Business Built to Last
Business Building
Seven Critical Business-Building Activities
Top Marketing Executives have shared what works best in developing a strong, profitable Melaleuca referral business. Together they laid out seven critical business-building activities. Not nine, not five - SEVEN. Nothing more, nothing less.
The first four are included in the steps you went through in Melaleuca's Getting Started section. Click the link in the panel to the right to go to the Melaleuca page with each of the Seven Critical Business-Building Activities explained.
This book, "Seven Critical Business-Building Activities" and Compensation Plan details can be found in Melaleuca's Reference Library.
DO NOT REINVENT THIS WHEEL. It is brilliant in its simplicity. Bring your friendship, love, generosity, intentionality, open-mindedness, good nature, honesty, authenticity, and integrity. Bring basic disciplines like neatness, simplicity, accuracy, timeliness, telephone etiquette, professionalism, courtesy, confidence, etc...
Sharing Melaleuca keeps getting simpler. It is truly as simple as referring someone to a good movie or a good restaurant. You may have a lot of experience in business and a lot of good ideas, but take this coaching: Don't do anything that is not in this list, and don't do many of the things or say many of the things you may have done in an MLM-type of business. Experienced leaders are always making adjustments, so attend training on-line, at local events and at annual convention for the latest concepts and nuances in these basics.
Stay plugged into Melaleuca, the source for all of us. Take the coaching of the successful leaders, and pass the successful practices on to the people you refer.
Visit the Getting Started page to lay the foundation of your business prior to setting appointments.
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Critical Business-Building Activity #1
Always Keep Building Your Contact List
This is the only inventory you'll ever need to build and maintain.
Critical Business-Building Activity #2
Set Appointments
(First of all, don't call anyone until you've reviewed the basics and gotten training from your mentor.) You will be much better at this than you think! The objective is to share the 3-minute video or set the appointment, NOT to do a miniature overview.
Critical Business-Building Activity #3
Give Delivering Wellness Overviews
Get familiar with how the enrollment is actually made on the Melaleuca website. So simple. Call Business Development at (208) 522-0870, your enroller, or another experienced customer with any questions you may have.
There are three ways in which you can enroll someone:
- On-Line - You do very little - you simply enter the new customer's name, email address and phone number, verify that the person said "yes" to your invitation to enroll as a customer. The new customer completes the form that Melaleuca sends them. You do inform them of Preferred Customer option per the 10-minute enrollment process, and the backup order.
- Paperwork - if you're sitting with the new customers. Look at the Customer and Marketing Executive paperwork in your business-kit and get familiar with the entries to be made. (Available in Spanish, too.) FAX these in RIGHT AWAY.
- Telephone Express Verification: If they are becoming a new customer again (from having cancelled more than six months ago) you and they both need to three-way to Melaleuca for a personal call. Dial: (800) 742-9560. Note: By the time a person becomes a Director III they must have submitted new signed paperwork to the Company.
Critical Business-Building Activity #4
Hold 48-Hour Followup Sessions
There are really two category of enrollment: Someone who says they only want to be a customer (and may enroll someone someday), and someone who intends to enroll people part time to create a small (Cat 2) or a substantial (Cat 3) income and dedicate more time.
If they indicated they want to earn an income as a Category 2 or a Category 3, then before you hang up the phone or leave their house after they enroll, have a Strategy Session meeting scheduled with them in the next few days and be sure they have this website with the instructions to do the "homework" in the Getting Started section.
Critical Business-Building Activity #5
Celebrate Success
People love acknowledgement. Pay attention to the people in your organization. Who has enrolled someone this week? Who advanced to a new leadership level? Who went to a special meeting in their town, achieved 20/20 club, attended Convention... etc?
Leadership Celebration: As soon as you achieve Director, then every month after that, attend the Leadership Celebration near you. Meals are paid by Melaleuca when you: achieve Director for the first time, Quality-Enroll two customers in a month, advance to the next status, or when a personal referral becomes Director.
Critical Business-Building Activity #6
Always Be Involved With Fast Track
Participate in the Better for Less Club's Fast-Track games. These are structured six-week training and business-growth activities.
Critical Business-Building Activity #7
Lead by Example
This is a business that is duplicated. What you do, the people you enroll will tend to do. People do what their leaders do, right? So you, as leader of the people you enroll, must do the right things so the people you enroll will do the right things.
- Purchase a Business Home Conversion Pack or Business Value Pack.
- If you had only purchased a Home Conversion Pack or Value Pack (the products only, without the Business Pack of 10 Membership Kits, business cards and other supplies, call Business Development to order a Business Pack at (208) 522-0870.
- Keep building your healthy Contact List.
- Set appointments.
- Learn to do, and eventually conduct, effective Delivering Wellness Overviews.
- Conduct thorough and meaningful follow-up and strategy sessions.
- Celebrate the success of people on your team.
- Attend events in your area (and in your enrollees' areas), assist at them and sit up front.
- Participate in Fast-Track.
- and Lead by Example.
- Over time, increase your familiarity with Melaleuca Business Policies.
Want to get over a funk? Take some action. Right action, of course, but action. Even a small, simple step.
Seven Critical Business-Building Activities See the links to each "Activity" on the right column of that page.
MyMelaleuca - The company's primary training source. Work your way through the the "lessons" pertinent to your level.
Melaleuca Business Center - Services and information to support business growth:
- Online Enrollment
- Followup Tracker
- Meetings in your area
- Announcements and news
- Reports and tools for your business
- Reference Library
Reference Library in Melaleuca's Business Center - a great source of documents like:
- Download & Print Center - Various forms and other business info.
- etc...
Delivering Wellness Overviews and And Training - Standing and Specific presentations viewed in online schedules. Check for a presentation to which you could bring your guest, or schedule one with your team.
Support your new customers in getting the most of their Melaleuca membership and acknowledge them for their smart choice. Teach your enrollees to do the same with their new enrollments.
- Call them.
- Send them a Thank You card.
- Send them an "Environmental Excellence Award" (See Awards page)
- Send a WELCOME PACK to each of your new personal enrollments - or - If the customer acquired a Value Pack or a Home Conversion Pack then send them a SPECIAL PACK that includes the larger "Melaleuca Wellness Guide". Each has a note card with your name on it. Go to RM BARRY on line.
- Use a Follow-Up Checklist. (1) 48-Hour Followup (2) 4-Month Followup
Melaleuca Awards - Your company has been acknowledged several times by many organizations like Better Business Bureau, US Chamber of Commerce, etc. Check it out. Your confidence will expand tremendously.
Toastmasters International - Discover, and develop in yourself, the many facets of communicating with your fellow humans and develop your leadership. After all, your Melaleuca business is a communications business - delivering information in and interesting and enrolling manner...
Business Cards - You can make your own design without mentioning the name Melaleuca and without the logo (like at VistaPrint), or you can use one of these approved sources:
Useful Downloads
PDFs - Download and use these
Daily Success Plan - A day-at-a-glance based on Melaleuca's Seven Critical Business-Building Activities.
Call Log - Keep track of your invitation calls.
Express Verification - ensuring a smooth, successful three-way enrollment.
Powerful Practices - Regular practices of successful people
Super-Juices Busted - MLM-type companies are often based on hyped-up overpriced products of questionable performance. Melaleuca's science shows the nonsense. Here's an example.
Audio Training - Download and listen on your computer:
"Thank You" to Corporate Director+ Ed Bestoso and Executive Director+ Paulette Magaw for their generous sharing of information on their www;WeeklyLC.Blogspot.com website. NOTE: Disregard incentives (passed), but take the training.
President McKay Christensen: Melaleuca's Business Principles, Foundation and Direction.
You've partnered with a $1.3 Billion dollar business. Take advantage of it.
Click here to see your starting team.
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